Will Google Ads Be Profitable for Your Business?
Use this free calculator to estimate whether your Google Ads numbers make sense before you spend money. Built for business owners and marketers who want clarity, not guesswork.
Start here: Fill in the highlighted fields below to generate your estimate.
Select an industry to prefill an estimated lead-to-sale close rate range. You can still adjust manually.
The average amount a customer pays you for one sale.
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Your direct cost to deliver the product or service.
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If you do not know your actual landing page conversion rate, choose the option that best describes your page. This will auto-fill an estimated rate you can still edit manually.
If you know your real number from Google Ads or GA4, enter it here. If not, use the estimate helper above.
The average amount you pay each time someone clicks your ad.
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Your monthly lead target from Google Ads. Default planning target is 40 leads.
Lower-end estimate of what percentage of leads may become paying customers.
Higher-end estimate of what percentage of leads may become paying customers.
Enter your numbers above to see your results.
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Want a deeper analysis? Woods Digital will review your numbers, landing page, and ad strategy.
Industry close rates and landing page conversion estimates are planning ranges only. Actual results may vary based on offer quality, sales process, follow-up speed, competition, tracking accuracy, and market conditions.